monetisation

A brief translation of today's Facebook news from Facebook speak to English Members Public

Facebook has made a major announcement about the future of its newsfeed [https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/] and, in particular, its relationship to news publishers [https://www.nytimes.com/2018/01/11/technology/facebook-news-feed.html]. It is, of course, posted in that relentlessly upbeat obfuscation that’s

Adam Tinworth
Adam Tinworth
Facebook

Why is the journalism business so dismissive of Medium's new model? An experiment. Members Public

This morning, I’ve written a 2,000 word blog post about journalism and publishing strategy. But, you’ll note, this is the first blog post on here today. What’s going on? Well, Medium recently expanded their partner program [https://blog.medium.com/expanding-the-medium-partner-program-3be09dd146e4], allowing more writers to lock

Adam Tinworth
Adam Tinworth
Blogging

Medium: a post-advertising business? Members Public

Interesting summation of Medium’s current business philosphy [https://medium.com/@ev/its-about-business-model-4cb23333bc5d?source=linkShare-616a00ae793c-1502634346] from Ev Williams: > If remuneration is not part of the equation for why you publish, I can’t imagine a stand-alone web site serving you better than Medium in terms of cost, simplicity, and,

Adam Tinworth
Adam Tinworth
blog platforms

How realistic are these pivots to video? Members Public

The phrase “pivot to video” has become a common “strategic” explanation for newsroom layoffs over the last couple of years. It’s, on the surface, convincing, because the rise of video content, especially social video, real. It’s a booming area. But all too often the excuse doesn’t match

Adam Tinworth
Adam Tinworth
business models

Süddeutsche Zeitung: selling the agile paywall with the right content Members Public

Another set of liveblogged notes from Digital Media Europe 2017. Typos, inaccuracy and howling crimes against grammar and syntax probable. Stefan Plöchinger, Digital Editor, Süddeutsche Zeitung and Editor in-Chief, SZ.de Who are Süddeutsche Zeitung [http://www.sueddeutsche.de]? They are the paper that got the Panama Papers [http://panamapapers.

Adam Tinworth
Adam Tinworth
business models

Ghost wants to be a publishing partner for 3 journalism startups - and help them find a business model Members Public

Ghost is looking to fund new journalism initiatives.

Adam Tinworth
Adam Tinworth
blog platforms

Medium's direction shift: why we should welcome it Members Public

Yesterday, the news broke that Medium has shifted direction [https://blog.medium.com/renewing-mediums-focus-98f374a960be#.matjqmcr2], and is laying off some people, and bashed out a quick post. With a night’s sleep (but not a good one, thanks to my youngest…) behind me, I have a slightly more nuanced take,

Adam Tinworth
Adam Tinworth
advertising

Buzzfeed doubles UK video production office Members Public

Jessica Davies [http://digiday.com/publishers/inside-buzzfeeds-uk-hiring-spree-staff-international-branded-video-hub/] : > BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video. The goal: to

Adam Tinworth
Adam Tinworth
Buzzfeed