brands

Robots shopping for newspapers and magazines

When digital goes shopping for print Members Public

Tortoise wants The Observer. Unherd has got The Spectator, and installed a new editor. The relationship between tradition print-era brands and digital startups has suddenly reversed.

Adam Tinworth
Adam Tinworth
Publishing

Is the influencer bubble deflating? Members Public

Is there something rotten in the state of influence?

Adam Tinworth
Adam Tinworth
influencers

The problem with volume churnalism for you Members Public

Om Malik on the rise of the free contributor churnalism factories [http://om.co/2016/07/24/how-publications-are-committing-harikari/]: > In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate

Adam Tinworth
Adam Tinworth
brand content

Facebook's Two Worlds Members Public

Richard Stacy [http://richardstacy.com/2012/12/13/just-because-something-works-doesnt-mean-that-it-is-working/] : > I was using this point to illustrate the main theme of my presentation – namely that we now have two worlds: the world of the audience and the world of the individual […] Up until this point there has only ever been

Adam Tinworth
Adam Tinworth
brands

Online publishing needs to get personal Members Public

Andrew Sullivan nails why traditional publishing brands struggle [http://andrewsullivan.thedailybeast.com/2012/10/why-not-do-away-with-print.html] to bring their readers with them online, in a piece about personal migration on reading from print to digital forms: > But it takes guts to actually make the change. An individual can, overnight.

Adam Tinworth
Adam Tinworth
Andrew Sullivan

Google+ Pages: the other +shoe drops Members Public

Google+ launches its Pages product for marketing on the service.

Adam Tinworth
Adam Tinworth
Google