Publishing
When digital goes shopping for print
Tortoise wants The Observer. Unherd has got The Spectator, and installed a new editor. The relationship between tradition print-era brands and digital startups has suddenly reversed.
influencers
Is the influencer bubble deflating?
Is there something rotten in the state of influence?
brand content
The problem with volume churnalism for you
Om Malik on the rise of the free contributor churnalism factories [http://om.co/2016/07/24/how-publications-are-committing-harikari/]: > In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate
#b2bhuddle : Livia Giulia Zuppardo on Google+
A liveblog of Livia Giulia Zuppardo talking at the B2B Huddle
brands
Facebook's Two Worlds
Richard Stacy [http://richardstacy.com/2012/12/13/just-because-something-works-doesnt-mean-that-it-is-working/] : > I was using this point to illustrate the main theme of my presentation – namely that we now have two worlds: the world of the audience and the world of the individual […] Up until this point there has only ever been
Andrew Sullivan
Online publishing needs to get personal
Andrew Sullivan nails why traditional publishing brands struggle [http://andrewsullivan.thedailybeast.com/2012/10/why-not-do-away-with-print.html] to bring their readers with them online, in a piece about personal migration on reading from print to digital forms: > But it takes guts to actually make the change. An individual can, overnight.
Google+ Pages: the other +shoe drops
Google+ launches its Pages product for marketing on the service.