One Man & His Blog

Facebook's Two Worlds

Richard Stacy:

I was using this point to illustrate the main theme of my presentation – namely that we now have two worlds: the world of the audience and the world of the individual […] Up until this point there has only ever been a world of the audience and as a result, most brands are simply trying to push approaches designed to be seen by audiences (i.e. lots of people) in front of individuals or groups.  And, of course, this doesn’t work.

Nice piece which takes a rather soul-destroying list of the top three most “engaging” posts on Facebook and draws some interesting conclusions from it.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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