influencers
Yes, you can buy an Influencer jacket now
Outdoors brand Jack Wolfskin is getting down with those hip influencer kids…
gopro
GoPro insists that Dusk White is Black. Or something.
GoPro is selling a limited-edition of its flagship camera - in Dusk White.
influencers
Is the influencer bubble deflating?
Is there something rotten in the state of influence?
engagement
Life in the Instagram engagement farming mines
Here’s a look at life inside the Instagram “influencer” bubble [http://behindthequest.com/instagram-created-a-monster/] — and it’s not pretty: > Unfortunately most of these brands and companies are clueless about the fact that some of these numbers they look at are incredibly inflated by the tricks and shenanigans we
Blogging
Where blogging went bad
“Bangs” (Muireann Carey-Campbell) asks Oh, Blogging, where art thou? [http://www.bangsandabun.com/2017/03/oh-blogging-art-thou/]: > I always thought of blogging as a way to give voice to the little guy (or gal, or non-gender conforming individual). We had a chance to create our own media, to be the
Adobe
All your comments are just marketing fodder
Adobe has bought comments system Livefyre [http://recode.net/2016/05/03/adobe-acquired-livefyre-more-user-generated-content/] . Has the software-and-services giant suddenly developed a taste for community building? Not so much: > Livefyre, which was initially known for its technology that powers internet comments, now runs a marketing business for big brand clients that
headshots
Headshot(s): sorted
It started with a tweet. Actually, that’s not quite true, but it makes a good opening line, so what the hell. And the tweet looked like this: > HEADSHOTS in @londongramer [https://twitter.com/Londongramer?ref_src=twsrc%5Etfw] Book a slot before Christmas! It's 60 pounds
influence
Just how powerful is "influencer" marketing?
Talking of “influencers [http://www.onemanandhisblog.com/archives/2015/04/influence-yeah-right.html]“, here’s some very good questions about the use of “influencer” marketing in travel [http://www.travelblather.com/2015/03/influencer-marketing-travel-bloggers.html] : > Out of curiosity I requested the international visitor numbers to Costa Brava on either side
app marketing
That's one way to sell a news app
The Bristol Post [https://itunes.apple.com/gb/app/bristol-post/id916263586?mt=8] takes app marketing to the petrol pump…
apple
Apple's "press" events
This is the homepage of apple.com right now [http://www.apple.com/live/]: I think we can safely say that Apple has now given up any pretence that these are press events. They’re full-blown product launches, performed as much for the potential customer as the attending hacks.
commercial property
Content, communities and the commercial property business
Once, long ago, when the world was dark, and I was stuck living in Lewisham, I was features editor of a magazine called Estates Gazette. We wrote about the world of commercial property, and one of the things I did was commission expert comment, including some features about property marketing
marketing
On social media in movie trailers
Nailed it.