Another in my occasional series tracking how online culture infects the physical world.
One of my favourite outdoors brands (yes, I have favourite outdoors brands. Just because I'm a digital type doesn't mean I don't enjoy camping and hiking…) Jack Wolfskin has added an influencer jacket to its spring line-up.
Yes, you budding lifestyle influencer, you. The quasi-outdoors jacket of your dreams is here. There's even a wee video of it for you to enjoy:
If you've been influenced to buy it, it's a steal at just £200…