Yes, you can buy an Influencer jacket now

Outdoors brand Jack Wolfskin is getting down with those hip influencer kids…

Adam Tinworth
Adam Tinworth

Another in my occasional series tracking how online culture infects the physical world.

One of my favourite outdoors brands (yes, I have favourite outdoors brands. Just because I'm a digital type doesn't mean I don't enjoy camping and hiking…) Jack Wolfskin has added an influencer jacket to its spring line-up.

Yes, you budding lifestyle influencer, you. The quasi-outdoors jacket of your dreams is here. There's even a wee video of it for you to enjoy:

If you've been influenced to buy it, it's a steal at just £200…


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.