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Yes, you can buy an Influencer jacket now

Outdoors brand Jack Wolfskin is getting down with those hip influencer kids…
Yes, you can buy an Influencer jacket now

Another in my occasional series tracking how online culture infects the physical world.

One of my favourite outdoors brands (yes, I have favourite outdoors brands. Just because I'm a digital type doesn't mean I don't enjoy camping and hiking…) Jack Wolfskin has added an influencer jacket to its spring line-up.

Yes, you budding lifestyle influencer, you. The quasi-outdoors jacket of your dreams is here. There's even a wee video of it for you to enjoy:

If you've been influenced to buy it, it's a steal at just £200…