evergreen content Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles… Adam Tinworth Nov 27, 2020 5 min read
Members only niche Metamorphosis of the Journalist In today’s round-up of good internet reading, we learn to love the niche, look (again( at newsletters, and get attention hacking Adam Tinworth Oct 14, 2020 4 min read
social & digital lunchbreak Who's afraid of the small, average Apple News+? A storm in a teacup around changes coming to Apple's news app, some thoughts on Reels, and a toxicity round-up. Happy Monday! Adam Tinworth Aug 17, 2020 6 min read
Members only social & digital lunchbreak The misinformation war is still an asymmetric one In the quest for people's beliefs, a thousand little lies are more powerful than a single big truth. Adam Tinworth Jun 23, 2020 4 min read
lockdown Lockdown journalism digest: virtual worlds, newsletters and the influencer evolution Some more reading to help you navigate the emerging information ecosystem of our pandemic age. Adam Tinworth May 13, 2020 3 min read
chat apps Engaged Reading Digest: a changing language, unfluencers and dodging state surveillance Some interesting reading on how the internet is changing language, reverse influencer psychology and apps in pretests. Adam Tinworth Sep 4, 2019 3 min read
influencers How did creators become influencers? How did YouTube's "creators" become Instagram's "influencers" — and what does the dinstinction signify? Adam Tinworth Jun 3, 2019 2 min read
influencers Never bet against the phone The polished perfection of the millennial influencer is giving way to a rawer, more phone-centric look. Adam Tinworth Apr 29, 2019 1 min read
influencers Yes, you can buy an Influencer jacket now Outdoors brand Jack Wolfskin is getting down with those hip influencer kids… Adam Tinworth Apr 10, 2019 1 min read
influencers Rise of the Memeocracy — and its cost We reward the ability to win attention with fame, validation and money. But that comes with a psychological price. Adam Tinworth Jan 28, 2019 1 min read
influence Five influencers influencing… On the fifth day of Christmas, my social media agency sent to me… Adam Tinworth Dec 19, 2018 1 min read
blogosphere Interesting business models: Blogosphere magazine tries to Kickstart an influence platform Blogosphere, the influencer industry magazine, is trying to kick start a relationship management platform for the influencer market. Interesting idea - but can they make it work? Adam Tinworth Nov 20, 2018 1 min read
blogosphere Don't be an influencer: earn influence (a grumpy old blogger writes) Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label? Adam Tinworth Sep 10, 2018 4 min read
influencers Is the influencer bubble deflating? Is there something rotten in the state of influence? Adam Tinworth May 10, 2018 2 min read
conde nast Condé Nast is teaching its editors to be influencers Adam Tinworth Feb 19, 2018 1 min read
bots Fake Followers: the black market in cargo cult influencers Adam Tinworth Jan 30, 2018 4 min read
audience development George Takei: pushing publishers' articles for (undisclosed) cash Adam Tinworth Nov 21, 2017 1 min read
influencers Let's mock Instagram influencers a bit more, shall we? Adam Tinworth Aug 1, 2017 1 min read
influencers The family that influences together, stays together Adam Tinworth Jul 25, 2017 1 min read