A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles…

In today’s round-up of good internet reading, we learn to love the niche, look (again( at newsletters, and get attention hacking

A storm in a teacup around changes coming to Apple's news app, some thoughts on Reels, and a toxicity round-up. Happy Monday!

In the quest for people's beliefs, a thousand little lies are more powerful than a single big truth.

Some more reading to help you navigate the emerging information ecosystem of our pandemic age.

Some interesting reading on how the internet is changing language, reverse influencer psychology and apps in pretests.

How did YouTube's "creators" become Instagram's "influencers" — and what does the dinstinction signify?

The polished perfection of the millennial influencer is giving way to a rawer, more phone-centric look.

Outdoors brand Jack Wolfskin is getting down with those hip influencer kids…

We reward the ability to win attention with fame, validation and money. But that comes with a psychological price.

Blogosphere, the influencer industry magazine, is trying to kick start a relationship management platform for the influencer market. Interesting idea - but can they make it work?

Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?

Is there something rotten in the state of influence?