influence

Five influencers influencing… Members Public

On the fifth day of Christmas, my social media agency sent to me…

Adam Tinworth
Adam Tinworth
influence

Interesting business models: Blogosphere magazine tries to Kickstart an influence platform Members Public

Blogosphere, the influencer industry magazine, is trying to kick start a relationship management platform for the influencer market. Interesting idea - but can they make it work?

Adam Tinworth
Adam Tinworth
blogosphere

Don't be an influencer: earn influence (a grumpy old blogger writes) Members Public

Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?

Adam Tinworth
Adam Tinworth
blogosphere

A million accounts gone and a journalist suspended after fake follower exposé Members Public

Twitter wiped out over a million fake followers after an NYT report

Adam Tinworth
Adam Tinworth
fake followers

Fake Followers: the black market in cargo cult influencers Members Public

There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy [https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html] . It’s been an

Adam Tinworth
Adam Tinworth
bots

George Takei: pushing publishers' articles for (undisclosed) cash Members Public

One of the more interesting things to have emerged from the allegations of sexual harassment against actor, Star Trek alum and social media star George Takei is the fact that his social media presence (run by a team, and not him personally) is a business enterprise, being heavily supported by

Adam Tinworth
Adam Tinworth
audience development

Influence and power in the age of the YouTube celebrity Members Public

YouTube celebrities – like comicbookgirl19 [http://www.comicbookgirl19.com] above – are the fastest growing media stars of our age, yet a group much of the mainstream media seems utterly unaware of. There’s an interesting piece arguing that female YouTube celebrities have greater influence [http://adage.com/article/digital/female-youtube-stars-carry-clout-mainstream-celebs/301119/

Adam Tinworth
Adam Tinworth
creativity

It's an "influencer" bubble, not a tech bubble Members Public

Beware the hype of the social media gurus [http://observer.com/2015/04/how-to-survive-the-looming-tech-bubble-ignore-the-gurus/] : > So what we have here are ignorant people (Vaynerchuk, Brogan, Kawasaki, and friends) telling big brands and agencies to dump their money into unproven platforms, or platforms with really shady metrics that they can totally

Adam Tinworth
Adam Tinworth
hype