engagement
Weekend reading — from the serious to the silly Paid Members Public
From lessons we should learn from the coverage of Nicola Bulley’s disappearance, to AI copyright, to that weird, mysterious content on TikTok, it’s all here.
Hacks/Hackers London: AI, Fact-checking, a faster Economist — and better careers for women Paid Members Public
May's Hacks/Hackers brought us AMP-based web-design, Facebook fact-checking, AI email checks, and a new organisation to support women in their careers.
Instagram and Twitter start the fightback against fake engagement Paid Members Public
Two moves from major platforms — one small, one major — suggest the right direction of travel.
Facebook distorts everything around the idea of engagement Paid Members Public
Siva Vaidhyanathan, professor of media studies at the University of Virginia and the author of Antisocial Media: How Facebook Disconnects Us and Undermines Democracy, has some compelling theories on how Facebook became whaat it is.
Facebook asks publishers: are you local? Paid Members Public
Ooops. He Zucked it again. For three weeks running now, Zuckerberg’s big blue monster is messing around with the Facebook and its relationship with news. This is an actual photo of audience engagement people reading the latest missive from Facebook [https://newsroom.fb.com/news/2018/01/news-feed-fyi-local-news/]: And
Life in the Instagram engagement farming mines Paid Members Public
Here’s a look at life inside the Instagram “influencer” bubble [http://behindthequest.com/instagram-created-a-monster/] — and it’s not pretty: > Unfortunately most of these brands and companies are clueless about the fact that some of these numbers they look at are incredibly inflated by the tricks and shenanigans we pull
Facebook engagement plummeting: the free ride is over Paid Members Public
Facebook engagement around publisher content is falling rapidly [https://www.newswhip.com/2016/05/facebook-engagement-restructure/#BB7I7PKc8u3Ry7p7.99] : > There was a dip between July and September 2015, with numbers slowing down for many of the sites since then. The top ten sites are made up of a mix of digital natives
All your comments are just marketing fodder Paid Members Public
Adobe has bought comments system Livefyre [http://recode.net/2016/05/03/adobe-acquired-livefyre-more-user-generated-content/] . Has the software-and-services giant suddenly developed a taste for community building? Not so much: > Livefyre, which was initially known for its technology that powers internet comments, now runs a marketing business for big brand clients that focuses