One Man & His Blog

Internal linking: free traffic

From one of Kath Viner’s first memos as editor-in-chief of The Guardian, as leaked to Guido:

One of the easiest things everyone can do is link to other Guardian stories when writing a Guardian story.

Internal linking: easy and free traffic.

It’s very simple (highlight the word; Apple K; paste in link) and yet is one of the most important elements of digital practice and good journalism. It gives readers context and background, and it drives traffic.

Preach it.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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