From one of Kath Viner’s first memos as editor-in-chief of The Guardian, as leaked to Guido:
One of the easiest things everyone can do is link to other Guardian stories when writing a Guardian story.
Internal linking: easy and free traffic.
It’s very simple (highlight the word; Apple K; paste in link) and yet is one of the most important elements of digital practice and good journalism. It gives readers context and background, and it drives traffic.
Sign up for e-mail updates
Join the newsletter to receive the latest posts in your inbox.