audience strategy
Maximising audience yield – and engagement
How do we transalte audience strategy into business benefit? An expert panel discusses the challenges.
The Guardian
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news:rewired
The future of newsletters
The newsletter boom of the last few years shows no sign of abating. What's next for this critical auidnce tool, asked a panel at news:rewired.
engaged reading digest
Engaged reading digest: members-only apps, and the funnel is back
The Guardian launches a member-only app, people are discovering funnels a decade late, and HuffPo is on the auction block.
smart speakers
News on Smart Speakers: are voice interfaces viable for journalism?
Are smart speakers the next frontier for journalism - and is there any money to be made there? A panel of speakers at the March 2018 news:rewired explored the potential — and the challenges.
podcasting
The Guardian squandered its institutional knowledge of podcasts
Over a decade ago, The Guardian was a genuine innovator, launching a daily news podcast. It's revisiting that idea in 2018 - seemingly unaware that they've done it before.
