The Guardian's social video efforts hit 200m views

The Guardian is part of the social video club, with 200m aggregate views

But there’s an awful lot of unnecessary buzzwords and jargon in describing the basic psychology of social video in there.

About Adam Tinworth

Adam is a digital journalism analyst, trainer and consultant. He started his career publishing newspapers for the children on his street in the 1980s, edited student magazines in the 1990s, and then spent a decade as a business journalist. In 2006, he moved full-time into digital journalism development. Since 2012, he's been trading as an independent consultant, and has worked with everything from national and international newspapers, to small local charities.