Dominant Mail

Adam Tinworth
Adam Tinworth

Startling figures:

ABC figures for December 2014 show the Daily Mail site reached 199.4 million visitors during the month – up 1.4 per cent on its previous monthly record of 196.7 million visitors in November.

It remains well above all the other UK newspapers – but it’s also the one whose web identity is very, very different from its print identity. This is not a coincidence.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.