Gawker plumbs the Facebook traffic valley

Adam Tinworth
Adam Tinworth

Another reminder of the dangers of building your business on one company’s platform:

Gawker web stats

Those are Gawker’s figures – and why did that valley happen?

Read and his co-workers think that this is the result of some algorithm changes Facebook made in May. But just like everyone else on the Web who doesn’t work at 1 Hacker Way, they can only guess at what those changes are. Even when Facebook announces it is making changes, it doesn’t do a whole lot to explain what it’s really doing and why.

Previously:Surviving the Facebook clickbait algorithm change

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.