social media optimisation

The predictable villain at the heart of digital media's woes Members Public

For all the discussion about venture capital, and ad rates, and other scapegoats for tough time digital media's going through - a familiar company carries some of the blame.

Adam Tinworth
Adam Tinworth
Buzzfeed

Do people read what they share and like on Facebook? Members Public

Chartbeat have been diving deep on the data [http://blog.chartbeat.com/2017/04/11/do-people-actually-read-what-they-share-on-social-channels/] and the answer is… > While there is a small positive correlation between shares and total engagement, the relationship between the two is quite weak. For stories that attracted 1000 shares on Facebook, the

Adam Tinworth
Adam Tinworth
Facebook

Going native with social media content Members Public

MG Siegler [http://parislemon.com/post/111101766802/can-snapchat-bend-content-to-its-will]: > True power is when media creates content explicitly for a network, rather than simply repackaging it. A useful insight. A lot of work has been done over the last decade on workflows and tech for pushing the same content through multiple

Adam Tinworth
Adam Tinworth
content strategy

How Google helped Buzzfeed catch the social media bug Members Public

There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times in lectures and training, and it looks like this: There’s a crucial point where the Google referral traffic drops sharply for a while. Jonah Peretti, Buzzfeed founder and CEO,

Adam Tinworth
Adam Tinworth
Buzzfeed

Teasing the clickthrough, visually Members Public

Really nice Twitter graphic from the FT communities team. A good “tease” of the clickthrough: > Love this quote from @JananGanesh [https://twitter.com/JananGanesh] on the desperate attempts to keep Scotland from voting Yes http://t.co/XowUeoZ3Kt pic.twitter.com/ITkW05WxSK [http://t.co/ITkW05WxSK] — Esther Bintliff (@estherbintliff)

Adam Tinworth
Adam Tinworth
clickbait

Gawker plumbs the Facebook traffic valley Members Public

Another reminder of the dangers of building your business on one company’s platform [http://recode.net/2014/08/31/why-building-a-web-business-built-on-facebook-is-so-scary/] : Those are Gawker’s figures – and why did that valley happen? > Read and his co-workers think that this is the result of some algorithm changes Facebook made in

Adam Tinworth
Adam Tinworth
Facebook

Steven Gradidge: when SEO and social media hug - in a gym Members Public

[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/09/steven-gradidge.jpg] Steven Gradidge, White Hat Media [http://www.whitehatmedia.com] Search and social have finally come together. They’re hugging. Ahh. That’s the premise of Steven Gradidge [http://www.twitter.com/stevengradidge]‘s talk at the Brighton

Adam Tinworth
Adam Tinworth
Facebook