social media optimisation
The predictable villain at the heart of digital media's woes Paid Members Public
For all the discussion about venture capital, and ad rates, and other scapegoats for tough time digital media's going through - a familiar company carries some of the blame.
Do people read what they share and like on Facebook? Paid Members Public
Chartbeat have been diving deep on the data [http://blog.chartbeat.com/2017/04/11/do-people-actually-read-what-they-share-on-social-channels/] and the answer is… > While there is a small positive correlation between shares and total engagement, the relationship between the two is quite weak. For stories that attracted 1000 shares on Facebook, the Total
Going native with social media content Paid Members Public
MG Siegler [http://parislemon.com/post/111101766802/can-snapchat-bend-content-to-its-will]: > True power is when media creates content explicitly for a network, rather than simply repackaging it. A useful insight. A lot of work has been done over the last decade on workflows and tech for pushing the same content through multiple channels.
How Google helped Buzzfeed catch the social media bug Paid Members Public
There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times in lectures and training, and it looks like this: There’s a crucial point where the Google referral traffic drops sharply for a while. Jonah Peretti, Buzzfeed founder and CEO,
Teasing the clickthrough, visually Paid Members Public
Really nice Twitter graphic from the FT communities team. A good “tease” of the clickthrough: > Love this quote from @JananGanesh [https://twitter.com/JananGanesh] on the desperate attempts to keep Scotland from voting Yes http://t.co/XowUeoZ3Kt pic.twitter.com/ITkW05WxSK [http://t.co/ITkW05WxSK] — Esther Bintliff (@estherbintliff) September
Gawker plumbs the Facebook traffic valley Paid Members Public
Another reminder of the dangers of building your business on one company’s platform [http://recode.net/2014/08/31/why-building-a-web-business-built-on-facebook-is-so-scary/] : Those are Gawker’s figures – and why did that valley happen? > Read and his co-workers think that this is the result of some algorithm changes Facebook made in May.
Facebook: pay for eyeballs or get social Paid Members Public
The Facebook game has changed, and anyone who is surprised hasn’t been paying attention. Social@Ogilvy published research showing that the reach of posts from brand pages on Facebook has been plummeting [https://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/] , something borne out by the couple of pages I have a hand
Steven Gradidge: when SEO and social media hug - in a gym Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/09/steven-gradidge.jpg] Steven Gradidge, White Hat Media [http://www.whitehatmedia.com] Search and social have finally come together. They’re hugging. Ahh. That’s the premise of Steven Gradidge [http://www.twitter.com/stevengradidge]‘s talk at the Brighton
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