Going native with social media content

MG Siegler:

True power is when media creates content explicitly for a network, rather than simply repackaging it.

A useful insight. A lot of work has been done over the last decade on workflows and tech for pushing the same content through multiple channels. And new, we’re slowly waking up to the fact that you need to create for the space, not merely repackage. That brings a whole set of hard choices with it.