antony mayfield
High reach numbers: a dangerous seduction Paid Members Public
Interesting observation from Antony Mayfield [https://brilliantnoise.com/blog/indies-agencies-and-the-battle-for-branded-content/?utm_source=blog_adam_tinworth] (who is finally blogging again): > [The audience’s] antipathy to advertising in general (witness ad-blockers and the rise of ad-free streaming) may present indies with their biggest opportunities in the branded content market: they
Brand publishing: time to get gonzo Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/06/berlin-blogging.jpg] Antony Mayfield is on a bit of a blogging roll right now, possibly spurred on by the long bank holiday weekend, with some excellent posts on mental health [http://www.antonymayfield.com/2012/06/04/misfit-minds-why-mental-illnesses-and-learning-difficulties-can-be-useful/] and
Brilliantly Noisy in Brighton Paid Members Public
I’ve been repeatedly promising myself that I’d get more of a sense of what the Brighton digital scene was like since we moved to Shoreham part time a year ago. Cogapp [http://www.cogapp.com/]‘s Greg Hadfield [https://twitter.com/#!/GregHadfield] has been kind enough to invite
Finding web simplicity where none exists Paid Members Public
Antony Mayfield succinctly captures what I’ve been feeling about people’s attitude to the internet over the last year or so: > The other problem we have is we fixate on platforms, like Facebook, Google or Twitter and use them as proxies for the complexity of the web. It
"Interesting" is the Basis of Blogging Paid Members Public
Blogging isn't just an act of writing, it's a process of sharing what you find interesting.
Wanted: Social Media Pusher Paid Members Public
[http://www.onemanandhisblog.com/pics/2008/Tonythespanner.html]Don’t you hate it when those Social Media Types get all cliquey? Yeah, me too. Which is a shame, because that’s exactly what I’m about to do. When the inestimable Antony Mayfield of [iCrossing](http://www.icrossing.co.uk)
Communites: the future of trade press? Paid Members Public
Roy Gleenslade [http://blogs.guardian.co.uk/greenslade/] reports on Sylvia Auton, chief executive of IPC Media, and where she sees the company going [http://blogs.guardian.co.uk/greenslade/2006/07/magazines_the_zeitgeist_and_po.html] : > But, in recognition of the move towards a screen-based world, she
