audience development
About four years ago, social traffic eclipsed traffic from search, across publishers generally. And by “social traffic”, I largely mean “Facebook”. That era appears to have passed. According to data from Parse.ly, a real-time analytics platform, Google is back on top: Conrad Lee, writing on the Parse.ly blog
audience development
I’ve written before about the need for journalists to get on top of the new methods of reaching readers [https://www.onemanandhisblog.com/archives/2017/02/journalism-alt-right-culture-war-trsut-digital.html] – most especially use of social media. If you want another stark example of what failing to do so looks like, then
audience engagement
Someone has a cynicism problem [https://medium.com/@aaronloeb/you-wont-believe-what-hillary-ordered-the-dnc-to-do-to-bernie-s-brother-a344eb5bad1b#.4sjg9snuz] : > The art of good headline writing and image selection in order to get someone to click and go to a website is usually called “clickbaiting,” but I think we should call it “bullshit curation.” Oh, because clearly there’
alison gow
The true meaning of audience engagement [http://alisongow.com/2016/01/18/audience-engagement-and-newsroom-attitudes/] Alison has posted an excellent piece cutting through the “buzz wording” of “engagement”, and hitting the heart of what matters: > Audience engagement is a newsroom where the reader is considered at the start of the story
B2B
Putting people, not topics, at the heart of our journalism is the best way to reconnect with readers…