elon musk

X on the beach Members Public

Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.

Adam Tinworth
Adam Tinworth
X (Twitter)

The Tickpocalypse is upon us Members Public

Musk’s long threatened bonfire of the blue ticks is nearly here. And it could change the relationship between journalists and Twitter forever. Plus, some great weekend reads.

Adam Tinworth
Adam Tinworth
X (Twitter)
Elon Musk as a sheriff, burning down the town, while a blue bird flies next to him.

What the heck is happening with Twitter now? Members Public

Long form Tweets are here for Twitter Blue subscribers. And there are big changes on the way for Tweedeck and the Twitter API. Some people just love watching platforms burn.

Adam Tinworth
Adam Tinworth
X (Twitter)
A D&D-style bard holding a laptop and phone, signing about search

Google’s Bard sings a song to welcome the second age of search Members Public

Google is racing Microsoft to transform search with AI chat tools. What does this mean for your traffic?

Adam Tinworth
Adam Tinworth
AI

Journalism’s year of chaos continues Members Public

Then story of what went on inside Twitter after the Musk takeover, CNET’s AI teething issues and… journalist Barbie?

Adam Tinworth
Adam Tinworth
X (Twitter)
A farmer reading local news on his iPad.

Lunch’n’Link #3: Newsletters 1, Twitter API 0 Members Public

Reach finally hits on the right strategy for local audiences - and Elon Musk continues to wreak havoc on the the Twitter ecosystem

Adam Tinworth
Adam Tinworth
newsletters
An evil Twitter bird

Musk disbands Twitter Trust & Safety Council Members Public

Twitter is rapidly becoming Elon Musk’s personal plaything. Dissenting opinions on its management are not required.

Adam Tinworth
Adam Tinworth
X (Twitter)
The Twitter bird reading The Twitter Files

Five things we learnt from The Twitter Files Members Public

After nearly a week of “revelatory” Twitter threads, what have we actually learnt?

Adam Tinworth
Adam Tinworth
X (Twitter)