Why Google's Core Web Vitals update is going to hit medium-sized publishers hard Paid Members Public
Major changes are coming to Google next year - and the technical burden of them are likely to fall disproportionatly on the middle rank of publishers.
The next wave of indie media, the Twitch ban hammer and Google's wallet Paid Members Public
Twitch and Reddit ban things, Google might start paying for things, and podcasts still have indie cred. What a way to start the week.
SEO Update #4: Search 2020 Paid Members Public
New year, new algorithm update. Plus some clarity on subheadings, and predictions for the year ahead.
SEO Update #2: structured data, more on BERT and (gasp) the algorithm changes… Paid Members Public
What you need to know in the world of SEO this week…
Taking Google (and Facebook)'s money ethically Paid Members Public
Can you use funding from the tech giants to build products that are sustainable without them?
New Google update aims to prioritise original reporting over rapid writethroughs Paid Members Public
Big news from Google: it's tweaked its algorithms to prioritise original reporting - and to display it for longer.