jargon
The Guardian's social video efforts hit 200m views
The Guardian is part of the social video club, with 200m aggregate views [https://www.journalism.co.uk/news/the-guardian-is-reaching-new-audiences-on-facebook-with-video-series-for-people-who-dip-in-and-out-of-news/s2/a701870/] But there’s an awful lot of unnecessary buzzwords and jargon in describing the basic psychology of social video in there.