There's an assumption that just training people to be critical of media will help deal with misinformation. That's wrong.
The new Digital News Report is out - and things are looking grim in the intersection of social media and news. Here's a couple of preliminary observations.
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.