monetisation

Our Real Problem: The Death of the News Package Members Public

The problem we have to face up to is that just sticking a paywall around what we used to do will not solve our problems on its own (and by decreasing page views, may harm ad revenue and make things worse…. ) We actually have to re-evaluate what we do from

Adam Tinworth
Adam Tinworth
advertising

More Paywall Discussion Members Public

[http://twitpic.com/rv2gs]A few interesting follow-ups to my posts about the content Paywall debate: - Eric of Websnark explores the idea that [people adapt to what’s convenient for them](http://www.websnark.com/archives/2009/11/one_of_the_most.html) – and if you make visiting news

Adam Tinworth
Adam Tinworth
Journalism

The Murdoch/Google Phony War Members Public

In the end, a war on Google is a much more appealing spin on the newspapers’ current position than “we haven’t figured out how to make money online in a decade of trying”. They’ll blame Google, they’ll blame the shadowy cabal of infomation-must-be-free proponents [http://www.buzzmachine.

Adam Tinworth
Adam Tinworth
content

The Content Paywall Ostriches Members Public

To dismiss the whole of the free-to-air reporting, analysis and news-gathering being done on blogs and the myriad forms of social media that exist in that one paragraph is to duck the crucial question of “what do you offer that’s so much more compelling than the work done on

Adam Tinworth
Adam Tinworth
Journalism

Proportion of Readers That Will Pay For News: 5% Members Public

Sometimes, a good graphic says all that needs to be said: [https://i1.wp.com/www.onemanandhisblog.com/content/images/2009/09/pcuk-harris-poll-paid-content-reader-intentions-o.png] Loads more data on PaidContent UK [http://paidcontent.co.uk/article/419-pcukharris-poll-only-five-percent-of-readers-would-pay-for-online-news/] , plenty of good analysis on PDA [http://www.guardian.co.uk/media/pda/2009/

Adam Tinworth
Adam Tinworth
Journalism

The News Industry's Dunkirk Members Public

The Guardian’s published a superbly-written piece by Simon Jenkins [http://www.guardian.co.uk/commentisfree/2009/aug/10/newpaper-internet-paywall-murdoch-live] today, that catches exactly what I think about paywalls, the state of the publishing business and our route out of this quagmire: > At present the newspaper industry is like

Adam Tinworth
Adam Tinworth
events

Around the Blogs: Murdoch and Paywalls Members Public

A few reactions to the News International news [http://www.onemanandhisblog.com/archives/2009/08/the_second_paid_content_experiment_begin.html] from earlier: * Shane Richmond of The Telegraph thinks that it will be a gift to the competition [http://blogs.telegraph.co.uk/technology/shanerichmond/100002791/murdochs-paywall-is-a-gift-to-the-competition/] * Jeff Jarvis

Adam Tinworth
Adam Tinworth
Journalism

The Second Paid Content Experiment Begins Members Public

So, it’s happened, as we all knew it would. Rupert Murdoch is taking his online sites paid-for. From the BBC story on the announcement [http://news.bbc.co.uk/1/hi/business/8186701.stm]: > In order to stop readers from moving to the huge number of free news

Adam Tinworth
Adam Tinworth
monetisation