Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
Curated read for paying members of OM&HB. And curated with love and thanks.
Three stories worth your time, in the shifting sands of modern publishing
Luke Bradley Jones on why The Economist is less exposed to Ai risk than many, how they're preparing anyway – and why they're on Substack
For your amusement and edification as you sip your coffee
Some links, mainly for my Audience Strategy students - but of possible interest to others.
Some insights into newsletter strategy, based on unanswered questions from a Smartocto webinar
The links I should have shared, the posts I should have written…
Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.