Cuttings
Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
indie journalism
Cuttings: Facebook, The Nerve and the Butcher
Curated read for paying members of OM&HB. And curated with love and thanks.
Journalism
Three glimpses into the future of journalism
Three stories worth your time, in the shifting sands of modern publishing
Future of Media Technology
The Economist in the age of AI
Luke Bradley Jones on why The Economist is less exposed to Ai risk than many, how they're preparing anyway – and why they're on Substack
cms
Your coffee reading, or the Monday linkdump
For your amusement and edification as you sip your coffee
audience strategy
Audience Strategy: further reading
Some links, mainly for my Audience Strategy students - but of possible interest to others.
newsletters
The newsletter inquisition
Some insights into newsletter strategy, based on unanswered questions from a Smartocto webinar
missing links
The missing links and unfinished thoughts
The links I should have shared, the posts I should have written…
audience engagement
Tales of people-powered journalism
Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.
david knowles
Goodbye, David: a man who knew his audience
Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.
future of print
Building a new print magazine, newsletter first
Build a newsletter, develop a community and then print a mag.
newsletters
Lessons from The Telegraph’s newsletters
The Telegraph's newsletter team gave insights into how they maintain and grow a large panel of newsletters