Cuttings: Facebook, The Nerve and the Butcher
Curated read for paying members of OM&HB. And curated with love and thanks.
Bad news: Facebook is back
I come with grim tidings: Facebook is driving more social traffic again. We can't, yet, escape the empathy-free chokehold of the Zuck empire:
Facebook was the only platform to see an increase in news engagement in Q3, rising 17% while all others declined. This rise builds on its growth in Q2, and highlights Facebook’s strengthening position as a key driver of news engagement in 2025.
The Guardian had a particularly good time of it:
The Guardian experienced an impressive rise in Facebook engagement this quarter, jumping from 1.85 million in Q2 to more than 8 million in Q3. After seeing growth towards the end of last quarter, engagement truly took off in July, with several major spikes.
Their post about John Lennon's killer being denied parole got levels of engagement we thought were long gone.
Interesting to note that the link to the article is in the comments…
The Nerve of these women!
This is the kind of thing that gets me all excited: five former Observer journalists, rather than making the move with the title to Tortoise, have set up their own publication, The Nerve.
