Afternoon Coffee Reading - 10th May 2010

- [Where next for the Telegraph’s digital strategy?](http://paidcontent.co.uk/article/419-after-lewis-exit-where-for-telegraphs-digital-strategy/) – Interesting analysis of newspaper digital strategy post-Will Lewis. The recent exodus of digital innovators from our national newspapers worries me.  - [Something rotten in the social media woodshed](http://broadstuff.com/archives/2194-Social-Mediation-in-the-UK-Election-and-beyond.html) – the relationship between social media media sentiment and actual polling doesn’t seem to square. - [Guido makes a similar point more bluntly](http://order-order.com/2010/05/09/tweet-predicting-election-test-confirms-gigo-principle/) – Basically, Twitter doesn’t reflect the opinions of the public as a whole. It’s still a clear subset – one whose views do not reflect the national mood. - “[If journalism is the first draft of history, live blogging is the first draft of journalism](http://www.guardian.co.uk/media/2010/may/10/live-blogging-general-election)” – Andrew Sparrow of *The Guardian* on liveblogging the election.  - [Why Twitter looks like a social network but feels like news media](http://www.niemanlab.org/2010/05/why-twitter-looks-like-a-social-network-but-feels-like-news-media/) – Interesting. Not sure I agree, but still interesting.