One Man & His Blog

Apparently, I give good quote.

Adam Tinworth quoted on Content Measurement

Maybe it’s down to a couple of decades extracting them from others. That said, I suspect I should be a tough more politic when I’m interviewed:

Tinworth’s style is both genial and refreshingly frank -”the market research we used to do to understand print readership was horsesh*t”- and he’s as comfortable talking about how social media has changed publishing -“you’re not ‘launching’ anything new any more – you’re joining a discussion that already exists”- as the rising popularity of native advertising -“my worry is that it will lead to irreparable reputation damage for publishers”.

And that’s just the first paragraph.

(And print market research largely was horseshit…)


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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