By-catch from the attention trawlers Paid Members Public
While the MailOnline puts out vast nets of attention, the Telegraph is making audio agile. And what can we learn from dead podcasts?
Cuttings #10: YouTube is coming for your news Paid Members Public
YouTube wants your news videos — and your podcasts (but ad-free). Plus more evidence that we need to get serious about video… again.
The alternative podcast realities of politics magazines Paid Members Public
Podcasts have become central to many publishers’ strategies — with sometimes bizarre results.
News podcasts: profitable and engaging — but have we got the format right? Paid Members Public
New research from the Reuters Institute suggests that publishers are waking up to the opportunity for greater audience engagement through podcasting - but are they taking the right approach?