One Man & His Blog

Google tightening up First Click Free

Google tightening up First Click Free

Google is making changes to its “first click free” system:

In 2009, we updated the FCF policy to allow a limit of five articles per day, in order to protect publishers who felt some users were abusing the spirit of this policy. Recently we have heard from publishers about the need to revisit these policies to reflect the mobile, multiple device world. Today we are announcing a change to the FCF limit to allow a limit of three articles a day.

For those not away, FCF allows paywalled or reg-walled sites to allow visitors from Google to read an article they find via search without having a subscription or login.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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