Inside the Islamic State propaganda machine:

Senior media operatives are treated as “emirs” of equal rank to their military counterparts. They are directly involved in decisions on strategy and territory. They preside over hundreds of videographers, producers and editors who form a privileged, professional class with status, salaries and living arrangements that are the envy of ordinary fighters.

For all the drone-driven military success, the reporting paints a picture of ISIS winning the online war. The consequences? Effective terror and recruitment. Troubling.