ISIS recruits women via social media

Adam Tinworth
Adam Tinworth

ISIS recruits women via social media

How ISIS uses social media to recruit women:

“The moment you indicate any sort of interest in ISIS or ask any questions about it on a social platform, you get 500 new followers on Twitter, you get 500 friends on Facebook, you start getting emails and messages constantly—it’s a kind of love bombing,” explains Mia Bloom, Georgia State University professor and author of Bombshell: Women and Terrorism, of the remarkably systematic way the process works. “All of a sudden, you feel really popular, important, and significant because of this flood of attention. And it all wraps up in the same ideology they message over and over: ISIS can give you something emotionally and psychologically that you will not have unless you come to the Islamic State.”

This is yet another reason why media needs to up its average level of understanding of social media.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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