Who is Adobe Experience Manager for? No mention of publishers

Adobe’s own press release about Adobe Experience Manager Mobile, the effective replacement for DPS:

BARCELONA, Spain — Feb. 22, 2016 — Building and maintaining enterprise applications can be complex, but it doesn’t have to be. At the GSM Mobile World Congress, Adobe (Nasdaq: ADBE) announced Adobe Experience Manager Mobile to simplify the process of building and managing visually appealing enterprise applications that are as easy to use as consumer apps. Adobe Experience Manager Mobile also enables developers to extend the functionality of these apps by connecting them to critical business data and systems like customer relationship management (CRM) and enterprise resource planning (ERP).

Not hearing a whole lot in the language to make publishers happy…