audience strategy
An uncomfortable audience success story
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
newsletter
Why oh why oh AI
The news about AI and internet content just keeps coming. And that's before AI starts writing it itself…
AI
Reddit gets paid for AI training
Reddit has jumped into bed with Google’s AI, and is earning $60m from the encounter. It's another step in the monetisation of free labour.
world politics
The Politics of TikTok, Reddit explained, and Google gamed
Could a US ban on TikTok trigger a social media power struggle? And how did the Verge use ChatGPT to game Google?
audience engagement
WhatsApp for war reporting, Reddit for search and Twitter for GIFs…
Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.
twitch
The next wave of indie media, the Twitch ban hammer and Google's wallet
Twitch and Reddit ban things, Google might start paying for things, and podcasts still have indie cred. What a way to start the week.
engaged reading digest
Engaged Reading Digest: Memes, cancel culture and baby Yoda
Memes aren't just juvenile fun - they're a potent weapon in the political armory, and we have to start taking them seriously.
engaged journalism
Engaged Reading Digest: walking up the subs hill, radicalization on Reddit and more
More useful reads from the audience engagement mines.
Engaged Reading Digest: Adobe's Reddit error, impact editing and good news for good news
Today's digital journalism digest: good news, new job roles and Reddit trolls
community management
Reddit and the problems of scale in large communities
Is there an optimum size for online communities? This analysis of Reddit suggests that there is.
alt right media
Alt-right subreddits closed for doxing
Reddit has closed two major alt-right subreddits [https://thenextweb.com/socialmedia/2017/02/02/reddit-drops-the-ban-hammer-on-popular-alt-right-subreddits/] : > Reddit today blocked two prominent alt-right subreddits over “the proliferation of personal and confidential information.” Commonly referred to as ‘doxing,’ it appears a user (or users) of r/altright and r/AlternativeRight intentionally disseminated
corporate culture
The nature of the Reddit beast
What actually is Reddit?, asks Samantha Allen, writing for The Daily Beast: Reddit is not so much the generic front page of the Internet as it is its spacious, tricked-out man cave: a lot of people can fit inside, but only some people feel comfortable hanging out there. And she