
audience strategy
An uncomfortable audience success story
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
audience strategy
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
newsletter
The news about AI and internet content just keeps coming. And that's before AI starts writing it itself…
AI
Reddit has jumped into bed with Google’s AI, and is earning $60m from the encounter. It's another step in the monetisation of free labour.
world politics
Could a US ban on TikTok trigger a social media power struggle? And how did the Verge use ChatGPT to game Google?
audience engagement
Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.
twitch
Twitch and Reddit ban things, Google might start paying for things, and podcasts still have indie cred. What a way to start the week.
engaged reading digest
Memes aren't just juvenile fun - they're a potent weapon in the political armory, and we have to start taking them seriously.
engaged journalism
More useful reads from the audience engagement mines.
Today's digital journalism digest: good news, new job roles and Reddit trolls
community management
Is there an optimum size for online communities? This analysis of Reddit suggests that there is.
alt right media
Reddit has closed two major alt-right subreddits [https://thenextweb.com/socialmedia/2017/02/02/reddit-drops-the-ban-hammer-on-popular-alt-right-subreddits/] : > Reddit today blocked two prominent alt-right subreddits over “the proliferation of personal and confidential information.” Commonly referred to as ‘doxing,’ it appears a user (or users) of r/altright and r/AlternativeRight intentionally disseminated
corporate culture
What actually is Reddit?, asks Samantha Allen, writing for The Daily Beast: Reddit is not so much the generic front page of the Internet as it is its spacious, tricked-out man cave: a lot of people can fit inside, but only some people feel comfortable hanging out there. And she