Mild tweak to the format this week. I'm still trying to figure out in my mind how One Man & His Blog and Engaged Reading Time work together. I'm going to play with one lead story and a few supplement ones here, for a while at least. Let me know what you think.
(Country) Walking into subscriptions growth
This is a great piece about how Country Walking magazine has harnessed the power of its community to boost subscriptions. At the heart of it has been the #walk1000miles campaign to encourage readers to set themselves a health goal of, well, walking 1000 miles over a year.
It's a lovely story at the intersection of social media, offline community management and a print publication. Getting the face-to-face element right is critical, because if you blow that, you can destroy a relationship built up over years (as I discovered myself last week — something I might eventually blog about).
This is real audience engagement at work.
Audio news gets algorithmic
Despite Nic Newman's best attempts to persuade me, I'm still skeptical of the value of news on smart speakers - and this feels like it'll just recreate all the problems of the social platforms.
The path to radicalization
Interesting research into how long-term exposure within a community changes people's perceptions. Much to learn from here.
Mastondon's mission for better social media
Not discussed: getting onto and using Mastodon is still a relative pain in the arse compared to other forms of social media. That barrier to entry decreases the value of the platform to trolls…
News ❤️ Mobile
Your regular reminder that mobile is the home of news now, and don't forget it just because you spend your working day staring at a laptop.