Bill Simmons' The Ringer heads to Medium

Adam Tinworth
Adam Tinworth

The Medium of Ringer

Talking of publishing platforms, Bill Simmons’ new venture, post-Grantland and ESPN, is heading to Medium:

We first talked to Bill in December. Over the ensuing weeks, it became clear that we have a shared passion for raising the bar on what it means to create and share meaningful stories and ideas. It’s been Medium’s mission from the outset to create a set of tools that make it easier than ever to make your stories look beautiful, find the right audience via the Medium network, and drive engagement and conversation that drives thinking forward. We can’t think of better partners to help us develop our product roadmap for premium publishers on Medium.

Similarly, Bill and his team have an outstanding track record of publishing smart stories in a distinctive voice and building an intensely loyal readership. They are the best at what they do, and we are incredibly proud that they’ve chosen Medium as their platform partner for The Ringer.

I think it’s becoming increasingly clear that, unless your tech offers you a competitive advantage in some way, you’re better off working with an off-the-shelf, or hosted product that keeps your tech overheads to a minimum – and probably develops faster than your own site would.

We started talking to @ev + his @medium team last December, it's an impressive group, we love working w/ them. Next few months will be fun.

— Bill Simmons (@BillSimmons) February 23, 2016

The last thing you need to burden a new content proposition with is unnecessary tech costs.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.