platforms

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy
An annoyed email.

Why I don't read the Press Gazette newsletter now Members Public

The problem with playing the platform game, even if it's a newsletter platform. And another reason to mistrust AI…

Adam Tinworth
Adam Tinworth
substack
A writer buried in notes on all sides

Some notes on Substack Notes Members Public

Who is the new Substack feature serving? Plus the final nail in the coffin of the keyword from Google.

Adam Tinworth
Adam Tinworth
Social Media

Platforms and Publishers: the best of frenemies? Members Public

Are we any nearer buidling a more healthy relationship between news publishers and social media platforms? The outlook is not good, suggests a news:rewired panel…

Adam Tinworth
Adam Tinworth
Social Media

The secret of Apple News+ success? Knowing your content and your audience Members Public

What does a fried egg have to do with the Wall Street Journal and Apple News+? It's all about your most important content…

Adam Tinworth
Adam Tinworth
apple

It's 2019, and you still need to own your content Members Public

Beware the roach motels of the platforms - if content is your business, you still need to own and publish it yourself.

Adam Tinworth
Adam Tinworth
Blogging

Is Medium aiming to be the Facebook of long-form writing? Members Public

Stowe Boyd has some serious questions about the future of Medium [https://medium.com/@stoweboyd/is-medium-following-the-facebook-playbook-6a21b3db6e7d] : > And what about Medium? Are we better off because of Medium’s mechanisms to suggest to us what to read, or would we be better off with thousands of independent curators and publishers,

Adam Tinworth
Adam Tinworth
blog platforms

Social platforms: perfect propaganda delivery tools Members Public

This post by JP Rangaswami resonated with me, because it summed up one of the areas digital seems to have gone wrong [http://confusedofcalcutta.com/2017/10/30/on-platforms-and-sustainability/]: > So is that it? Back to seats and eyeballs, channelled not connected, “audiences” sucking up linear “content”? Back to a

Adam Tinworth
Adam Tinworth
fake news