platforms
Some notes on Substack Notes Paid Members Public
Who is the new Substack feature serving? Plus the final nail in the coffin of the keyword from Google.
Platforms and Publishers: the best of frenemies? Paid Members Public
Are we any nearer buidling a more healthy relationship between news publishers and social media platforms? The outlook is not good, suggests a news:rewired panel…
The secret of Apple News+ success? Knowing your content and your audience Paid Members Public
What does a fried egg have to do with the Wall Street Journal and Apple News+? It's all about your most important content…
It's 2019, and you still need to own your content Paid Members Public
Beware the roach motels of the platforms - if content is your business, you still need to own and publish it yourself.
Is Medium aiming to be the Facebook of long-form writing? Paid Members Public
Stowe Boyd has some serious questions about the future of Medium [https://medium.com/@stoweboyd/is-medium-following-the-facebook-playbook-6a21b3db6e7d] : > And what about Medium? Are we better off because of Medium’s mechanisms to suggest to us what to read, or would we be better off with thousands of independent curators and publishers, or
Social platforms: perfect propaganda delivery tools Paid Members Public
This post by JP Rangaswami resonated with me, because it summed up one of the areas digital seems to have gone wrong [http://confusedofcalcutta.com/2017/10/30/on-platforms-and-sustainability/]: > So is that it? Back to seats and eyeballs, channelled not connected, “audiences” sucking up linear “content”? Back to a time
How The Economist plays the platform game Paid Members Public
How do you recruit new subscribers - especially young ones? For The Economist, social platforms are a big part of the equation…
Medium is struggling to break out of the tech niche Paid Members Public
Interesting analysis of Medium’s audience [https://mondaynote.com/a-new-model-for-medium-3ad7cc638c13#.k4ef5accn] from Frederic Filloux, which I missed last month: > This is both good and bad news. On the plus side, Medium mostly addresses the tech elite. This is a premium audience, attracted by quality, more likely to pay for information;
