The main lesson of Boaty McBoatface

Adam Tinworth
Adam Tinworth

The main lesson of Boaty McBoatface

Nat Torkington:

[…] you want opinions, but you also want committed opinions. Your poll/survey/vote will erect (or fail to erect) barriers to participation, and those barriers represent a measure of commitment. No barriers = lots of votes, but high risk of Boaty McBoatface. High barriers = few votes, but from those who care.

It’s basically another example of that classic measurement of potential abuse on any online community: time to penis. Because, in any free-for-all community submission, you’re always going to end up with a picture of a penis. To rewrite the above:

No barriers = lots of participation, but high risk of unsolicited penis

community managementcommunity theory

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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