attention

If you don’t understand attention, you don’t understand digital publishing

Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.

Adam Tinworth

February 17, 2020

This post is for paying subscribers only

Unlock access and see the entire library of paid-members only posts.

Already a member? Sign in

Journalism

There are untold thousands of memoirs based on lies. So why did this one catch such widespread attention?

attention

In less than two years, AI content is polluting search results and social networks. We need a new wave of curators to counter this.

While the MailOnline puts out vast nets of attention, the Telegraph is making audio agile. And what can we learn from dead podcasts?