Journalism needs members, not readers

Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.

Adam Tinworth

September 17, 2020

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audience strategy

Lots of good stuff to read – and think about – over the weekend

So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.

audience strategy

GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.