Journalism needs members, not readers
Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.
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Apr
09
Morning Conference: The Recirculation System
Some useful insights about moving readers around yoru site, another notable Google update, and more…
3 min read
Mar
26
Morning Conference: how to counter news avoidance
2 min read
Mar
16
Rewarding good subscriber content is not the same as rewarding clickbait
The Telegraph's plan to incentivise subscriber-friendly content doesn't look like clickbait payments, whatever Twitter says
4 min read
Feb
23
Audience Engagement = Audience Respect
When they complain, we should feel some obligation to explain — even if that goes against the grain of the way we have always operated.
2 min read
Feb
14
The skill of making emailing spinach go viral
Don't assume every viral story is an accident: you can learn to maximise your chances of it happening.
3 min read