X (Twitter)
5 tweets worth your attention this week
Even a hellsite can produce gems worth your time.
newsletters
Substack targets the UK, and hires away Elle editor-in-chief
The VC-funded newsletter platform looks to secure writers and increase growth in the UK — its second biggest market.
Social Media
Getting tone of voice right on social media
Being able to talk like the people you want to reach is a critical audience engagement skill.
SEO
SEO: AMP’s days are numbered
Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over.
tl;dr newsletter
TL;DR Issue 4: Plagarism, Twitter goes blue, and a journalist gets punched in the face
A busy week in social media, journalism and the creator economy. Here it is, all nicely -pre-digested for you.
Coping with newsroom stress
Headlines Network is launching a series of workshops this week to help journalists cope better with mental health issues. I talked to director John Crowley about the problems and possibilities inherent in the pandemic.
tl;dr newsletter
TL;DR Issue 3: The “how the hell am I 50?” edition
A big day for me. A load of interesting links for you. Everyone wins. Probably.
Instagram
Links from Instagram Stories available to all
Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.