Audience Strategy: News Links #1
Some links, mainly for MA Interactive Journalism students on the Audience Strategy module…
Accountability for my TikTok Heresy
Plus some explanation of why social platforms go bad, and how the FT’s Mastodon experiment died.
The readers write: on newsletter fights, due credit and AI in the newsroom
Question and feedback from readers on newsletters, AI, local journalism and TikTok.
podcasting
Why open rates, keywords and Twitter are the past — and podcasting has a great future
It's time to stop clinging to the publishing wisdom of the past. And the decline in new podcasts is not the bad news it looks on the surface.
Publishing
Four things publishers should give up in 2023
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
Why newsletters are just getting started
As if Monday couldn’t get any worse, here’s a video interview with me about newsletters…
Journalism’s year of chaos continues
Then story of what went on inside Twitter after the Musk takeover, CNET’s AI teething issues and… journalist Barbie?
Google versus AI copy: fight!
Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Law…
Lunch’n’Link #3: Newsletters 1, Twitter API 0
Reach finally hits on the right strategy for local audiences - and Elon Musk continues to wreak havoc on the the Twitter ecosystem