5 tweets worth your attention this week

Even a hellsite can produce gems worth your time.

Substack targets the UK, and hires away Elle editor-in-chief

The VC-funded newsletter platform looks to secure writers and increase growth in the UK — its second biggest market.

Getting tone of voice right on social media

Being able to talk like the people you want to reach is a critical audience engagement skill.

tl;dr #5: the catch-up edition

SEO: AMP’s days are numbered

Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over.

TL;DR Issue 4: Plagarism, Twitter goes blue, and a journalist gets punched in the face

A busy week in social media, journalism and the creator economy. Here it is, all nicely -pre-digested for you.

Coping with newsroom stress

Headlines Network is launching a series of workshops this week to help journalists cope better with mental health issues. I talked to director John Crowley about the problems and possibilities inherent in the pandemic.

TL;DR Issue 3: The “how the hell am I 50?” edition

A big day for me. A load of interesting links for you. Everyone wins. Probably.

Links from Instagram Stories available to all

Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.