audience engagement
Journalism needs members, not readers Paid Members Public
Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.
On engagement metrics and Facebook malignancy Paid Members Public
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
Engagement in an age of declining press freedom Paid Members Public
Attacks on the independence of the press are underway in the UK and the US. Twitter is stripping context from thoughtful debates. The only antidote is thoughtful engagement work.
The future of newsletters lies in exploring their versatility Paid Members Public
Newsletters are climbing up the hype curve, just as podcasts did a couple of years ago. Making the most of them requires exploring different formats. Some publishers have started that process.
Newsletters: Rise of the Blogletter Paid Members Public
Why today's newsletter actually take a lot from blogging and why The Economist is on Instagram: answered.
Abuse, arrogant tech VCs and hypocrisy everywhere. It's time for the weekend, folks. Paid Members Public
The tech VC community shows its true face, social media gets toxic and… Oh, can we just have a break, please?
Journalists on social media: there's no easy answers on how they should behave Paid Members Public
Yes, there are problems with how journalists behave on social media. But the solutions are unlikely to be straightforward.
Social & Digital lunchbreak: rethinking, well, everything… Paid Members Public
From the challenges of being a journalist on social media, to the shifting face of podcasts, there's plenty to be thinking about today.
