audience engagement
Understanding Editorial Newsletters: a brief guide Paid Members Public
The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism.
News Impact: TikTok trends and new formats for journalism Paid Members Public
What TikTok can — and can’t — do for your publication, and a pathway to new forms of journalism storytelling.
Get some audio in your engagement strategy Paid Members Public
Why audio is critical to your audience engagement thinking, why hashtags are back on Facebook, and more to spark your imagination this week…
Journalism needs members, not readers Paid Members Public
Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.
On engagement metrics and Facebook malignancy Paid Members Public
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
Engagement in an age of declining press freedom Paid Members Public
Attacks on the independence of the press are underway in the UK and the US. Twitter is stripping context from thoughtful debates. The only antidote is thoughtful engagement work.
The future of newsletters lies in exploring their versatility Paid Members Public
Newsletters are climbing up the hype curve, just as podcasts did a couple of years ago. Making the most of them requires exploring different formats. Some publishers have started that process.
Newsletters: Rise of the Blogletter Paid Members Public
Why today's newsletter actually take a lot from blogging and why The Economist is on Instagram: answered.
