content strategy
"Content" is crap Paid Members Public
Greg Satell [http://www.digitaltonto.com/2014/content-is-crap/]: > The reason is that content isn’t really king. Content is crap. Nobody walks out of a great movie and says, “Wow! What great content.” Nobody who produces meaningful artistic expression thinks of themselves as content producers either. So the first
Explainer journalism and digital transformation Paid Members Public
[http://www.onemanandhisblog.com/archives/assets_c/2014/05/bw-blogging-3751.html] You might have noted a lack of long form stuff on here in recent weeks. That’s partially because it’s marking season and I’m very busy right now, and partially because I’ve actually been publishing some
Should the NYT go down the river? Paid Members Public
[http://www.onemanandhisblog.com/archives/assets_c/2014/05/river-news-3738.html] Dave Winer on innovation at the New York Times [http://scripting.com/2014/05/16/midnightThoughtsOnNews.html#aIWWTD]: > Let’s remake the NYT home page as a river. It will work a lot better than the current home
My top 10 tweets of 2013 Paid Members Public
My Top Tweets of 2013 [https://twitter.com/adders/timelines/418152823969177600] What can we learn from this? 1. Mocking social media gurus is really popular 2. Humour generally goes a long way 3. People like shared pain – like the treatment of freelancers 4. Liveblogging and exclusive interviews still carry value.
Keep shovelling the content... Paid Members Public
A Digiday post on volume of content per full-time staff member [http://www.digiday.com/publishers/whos-winning-at-volume-in-publishing/] has been doing the rounds today: > Digiday looked at several publications — from stalwarts like the New York Times and Forbes to upstarts like Buzzfeed and The Awl — to see how much content
Speaking: Brighton Content Strategy Meetup Paid Members Public
I’m speaking tonight at the Brighton Content Strategy Meetup, on all things multichannel, and why your iPad doesn’t give a damn about your content strategy. I’d invite you to come along, but, uh, the event is sold out [http://brightoncontentstrategymeetup01.eventbrite.co.uk/#]. I probably should have
The field guide to content marketers in the wild Paid Members Public
A field guide to spotting a content marketer [http://www.huffingtonpost.com/keith-blanchard/content-marketing-experts_b_3302989.html] : > This new quasi-professional class doesn’t produce actual contenty kind of content, you know: only thinly-veiled advertisements for their services. It’s really content-marketer marketing, if that makes sense, and they are
#b2bhuddle : Katy Howell on concentrating content for lead generation Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/05/Katy-b2bhuddle.jpg] Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in
