content strategy
John Allison, who has a long history of excellent web comics [http://www.scarygoround.com] behind him, on the role of Tumblr for content creators [http://sgrblog.blogspot.co.uk/2013/03/post-webcomics.html]: > I would never decry any service as worthless. There are people who have caught mass
content strategy
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/02/cool-content-coming-on-the-t-shirt.jpg] Cool Content Coming Soon [http://coolcontentcomingsoon.com/], the rather splendid content-centric event I liveblogged last year [http://www.onemanandhisblog.com/cgi-bin/mt/mt-search.cgi?IncludeBlogs=1&tag=cool%20content%20coming%20soon&limit=20] , is coming
buzzwords
Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies [http://www.velocitypartners.co.uk/featured-post/crap-the-biggest-threat-to-b2b-content-marketing/] . Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually think about who’
Blogging
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2013/01/tell-me-a-tale.jpg] Blogs are narratives. Or, at least, the good ones are. Some are unconciously so, the result of one person naturally expressing the narrative of the ideas they’re exploring in their own lives. Some are very, very
archives
Live-blogged notes from Sarah Ellis’s talk at the Cool Content conference in Brighton.
cms
Anthony Palmer has spent the last few years working for the Olympic Delivery Authority [http://en.wikipedia.org/wiki/Olympic_Delivery_Authority], capturing and communicating the process of building the Olympic park. He’s going to condense to 20 minutes that took four years to do… In March 2008, the
community
Neil Perkin [http://neilperkin.typepad.com/only_dead_fish/2012/09/the-702010-content-planning-model.html] : > Too many brands attempt to establish communities with no clear purpose to that community, or plan for what they’re going to talk about not just over the next few weeks, but long-term. So they soon
Brighton
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/09/brighton-beach.jpg] So, content strategy is the new hotness. Lots of people who were once web editors or content managers or even, heavens forbid, journalists, are now describing themselves as “content strategists”. But there’s a world of difference
Blogging
Charlie Peverett, iCrossing Companies that blog have 434% more indexed pages – and more indexed pages get more leads – or so says the slides that opens Charlie from iCrossing’s presentation at the Brighton Digital Marketing Festival. He’s going to make the case for banning the blog – or some of
conferences
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/09/cccs_header4.jpg] I’ve not got time to blog about this in detail right now, but in a couple of weeks I’ll be moderating a panel at a cool content event called Cool Content Coming Soon… [http:
archives
What’s the value in archive content? More than you might think. Too many publishing businesses are caught up in the idea of the now, and they miss the value of the then. A huge amount of archive and historical content is shared around the blogsphere and social media every
business
Afternoon, Adam. You’ve been writing a lot about SEO lately. You got a problem with SEO? Goodness, no. I teach a course on SEO for Journalists [http://www.journalism.co.uk/seo-for-journalists/s336/] for goodness’ sake. I wouldn’t be doing that if I didn’t believe SEO was