Posts about search engine optimisation
digital journalism
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2014/09/bing-it.jpg] I am something of an accidental SEO trainer. It all came about because of a phone call from Sarah Marshall [https://twitter.com/SarahMarshall], a little over two years ago – but it has been an unexpected and
SEO
An e-mail arrives… > Hello , Hi there. Why the space before the comma? > we would like to support your portal by placing a PR article of our valuable client on your web. How on earth does putting PR puff on my “portal” or “web” support me, exactly? Plus: capital
[http://www.onemanandhisblog.com/archives/assets_c/2014/01/8706796388_87665496e1_h-3472.html] Once upon a time, when the digital world was young and full of idealism, people would occasionally guest post on other people’s blog, to comment on something they didn’t normally write about, or to bring
Buzzfeed
Interesting column from John Gapper in the FT today. Here he’s talking about Jonah Peretti [http://www.ft.com/cms/s/0/05c084ae-69cc-11e3-89ce-00144feabdc0.html], founder of Buzzfeed: > His insight was that sharing works differently from search. Search is a way to discover information, whereas sharing is prompted by
business models
The dolorous fate of Demand Media [http://variety.com/2013/biz/news/epic-fail-the-rise-and-fall-of-demand-media-1200914646/] : > Changes in Google’s search algorithms have twice hammered the young company in recent years, leaving its few brands that managed to get significant marketplace traction, including eHow.com and Livestrong, hemorrhaging traffic. Now Demand’s
Channel 4 news ran a big investigation into Facebook Likes [http://www.channel4.com/news/facebook-likes-hacking-fan-data-internet-how] last week: > As Facebook has grown to 1.15 billion users, gaining “likes” or fans, the social network has become a valuable marketing opportunity for companies. One social intelligence company put the value
linking
Do you publish press releases on a section of your site? If so – you need to nofollow those links [http://searchengineland.com/google-links-in-a-press-release-should-be-nofollowed-like-advertisements-168339] : > Throughout the video, John Mueller equated press releases to advertisements. It was specifically asked if all links in press releases need to be nofollowed or just
Blogging
Like most bloggers of any note, I get regular e-mails asking me to publish guest posts, or text links. I understand the SEO reasons for this, but always decline – politely to the well-thought through ones, and through deletion to the ones where my name, my blog name and a recent
content strategy
Great post from the Digbot 3000 on the desperate scramble for search traffic [http://digbykillick.co.uk/marketing/an-alternative-to-google-reader-alternatives-articles] around Google Reader’s imminent demise: > My beef is with the agencies and professionals who will undoubtably see this as an opportunity to create a topical, interesting article to generate
links
I wrote the 3rd best blog post on inbound marketing [http://upcity.com/blog/2013/03/top-25-inbound-marketing-articles-of-the-week-march-1-2013/] this week. This is, frankly, a bit of a surprise, as I have no idea what inbound marketing is…
My, my. It’s been an interesting few days for web publishers, hasn’t it? Interflora’s Search Death First of all, Google wiped Interflora [http://martinmacdonald.net/interflora-seo-penalty/] from the search rankings: > Searching for the terms [Flowers], [florist], [flower delivery], [flowers online] and hundreds of other related search
authority
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/02/flipchart-funster.jpg] I’ve just finished another session of my SEO for Journalists [http://www.journalism.co.uk/seo-for-journalists/s336/] course, run via journalism.co.uk. I love running this course – not only do I get paid for it
