Explaining the new era of publishing, using ice cream as a metaphor. Cool, creamy and delicious (or should that be del.icio.us?):

[Social Media in Plain English](http://www.vimeo.com/1083838?pg=embed&sec=1083838) from [leelefever](http://www.vimeo.com/user230075?pg=embed&sec=1083838) on [Vimeo](http://vimeo.com?pg=embed&sec=1083838).
[Nicked from [Piers of FeedNeed](http://feedneed.typepad.com/feed_need/2008/05/why-social-media-is-like-ice-cream.html).]