Web 2.0 Expo Berlin: Better Social Media Plumbing

- [Snackr](http://snackr.net/) – flow app for Google Reader - [Twhirl](http://www.twhirl.org/) – flow app for Twitter, FriendFeed and others - [FriendFeed](http://www.friendfeed.com) and [Flickr](http://www.flickr.com) have just added flow feeds.

Net result: huge fragmentation of existing blog communities into small communities. Medium term, Disqus et al will start to bring this commentary back to the blog. That’s just plugging a broken house.

This changes working practices – you don’t “do” these flow sites/apps – they’re just there all the time. Cognitively, we’re being changed by the tools we use.

Static pages become, essentially, an archive. The URL is less interesting as a static location on the web, and more as a unique identifier in the flow. Everything starts to merge, a comment looks like a recommendation looks like a bookmark…

Ads – affiliate link in a comment, I get the money. Flow my content anywhere, but carry this text ad. If you don’t, I won’t let my content flow into that app.

We need to move to an environment like the internet – which doesn’t care about the kind of content, it just moves packets around. The social web isn’t like that yet. But it needs to be.