The problem with long-drop intros

Adam Tinworth
Adam Tinworth

Suspended ledes suck:

Respect your readers: tell them the subject right up front. Write well enough to keep their attention. Don’t draw attention to your own cleverness.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.