One Man & His Blog

The problem with long-drop intros

Suspended ledes suck:

Respect your readers: tell them the subject right up front. Write well enough to keep their attention. Don’t draw attention to your own cleverness.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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