The problem with long-drop intros

Adam Tinworth
Adam Tinworth

Suspended ledes suck:

Respect your readers: tell them the subject right up front. Write well enough to keep their attention. Don’t draw attention to your own cleverness.

Journalismwriting
Adam Tinworth

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

Comments

You might also like

31-3.8 - Journalism will survive - but you might not recognise it Members Public

[http://www.onemanandhisblog.com/archives/assets_c/2014/03/startups-journalism-3609.html] Don’t you hate it when somebody leading a journalism business slips into jargon? Sarah Lacy of PandoDaily does exactly that when quoted in a Quartz piece on why funding is piling into new journalism ventures [http://qz.com/

Adam Tinworth
Adam Tinworth
31-3-14

Some Good Reading About The Future of News Members Public

Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media

Adam Tinworth
Adam Tinworth
comments

Featured Posts

This is how the future media ecosystem will look

A number of supertankers on the sea, surrounded by smaller boast. A media ecosystem metaphor.

Why you shouldn’t worry about AI-powered search — yet.

AI Search could actually be a positive thing…

Blue sky thinking about emerging social platforms

A journalist and his work ascend into the social media skies

TikTok: should news organisations be on the platform now?

A young woman being watched as she uses TikTok, the Chinese flag in the background.

20 years of One Man & His Blog

Loaded and the gonzo early days of the Lads Mags

The cover of Loaded issue 1 in 1994

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.