The problem with sharable content - in graphics

I drew a bunch of dots to explain why social media is broken

I missed this back in January when it was first published, but it’s so worth your time:

The savviest digital media companies know they’re in an arms race (this 2013 count, even before the first two dramatically expanded, put Business Insider at 300, BuzzFeed at 373 and The Huffington Post at 1,200 pieces published a day). And “Audience Development” (essentially: Strategic Sorting Learner) has become one of the hottest jobs in media.

And the reasoning behind all this is well explained – in graphics.