Snapchat is (slightly) revamping Discover

Adam Tinworth
Adam Tinworth

Snapchat is (slightly) revamping Discover

Changes afoot for the much-coveted Snapchat Discover slots:

Instead of static media logos in circles, representing the channels, publishers will have an actual cover image to draw readers into the content, according to one source. One publisher said the cover images would make Snapchat content look more like a magazine — and hopefully attract more eyeballs.

Good to see Snapchat iterating around this – but I’d still like to see them open it up to a wider range of partners, and let users choose what they want to see.

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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